Feedy video young secretary embarrassed5/20/2023 Viewers may influence the direction of the stream but the BJ retains control over what he or she eats. For example, during broadcast jockey, Changhyun's interaction with his audience he temporarily paused to follow a fan's directions on what to eat next and how to eat it. As a result, high level of interaction BJ-to-viewer and viewer-to-viewer contributes to the sociability aspect of producing and consuming mukbang content. In Korea, individuals who stream mukbang are called broadcast jockeys (BJs). It has been suggested one can vicariously satisfy the desire for food by viewing. The contrast to the traditional eating culture that revolves around eating from the same communal dishes at the family dinner table has been acknowledged. Mukbang (먹방) emerged from a solo-eating population in South Korea, that found entertainment in watching actors and actresses eating in TV shows and movies. In China, mukbang is called "Chibo" hosts make their content into short videos and vlogs and upload them onto social media platforms like Weibo. This eating performance from South Korea has also rapidly spread in influence and popularity to other Asian countries such as Japan and China. The Korean word for eating show, "mukbang," has been widely adopted in other types of eating shows, such as those featuring ASMR on platforms such as YouTube. Articles about mukbang have also appeared in The Huffington Post and The Wall Street Journal. Īn article in contended that the popularity of eating shows can be attributed in part to the widespread anxiety and unhappiness in Koreans due to their country's long-term economic slump. In 2016, Twitch introduced new categories like "social eating" to spotlight them. The popularity of mukbang streams has spread outside of Korea, with online streamers doing their own mukbang streams in other countries. Many hosts generate revenue through mukbang by accepting donations or partnering with advertising networks. In each broadcast, a host will interact with their viewers through online chat rooms. Eating and cooking shows are becoming effective programs for broadcasting companies as production costs are lower than reality entertainment programs. This form of programming emphasizes the attractiveness of the person who prepares the food. First introduced on the real-time internet TV service AfreecaTV in 2009, it now has become a trend in cable channels as well as terrestrial broadcasting. However, a new food culture has emerged in Korea characterized by internet eating culture (mukbang). Korea has traditionally had a food culture based on healthy eating practices and strict etiquette. It would thus be morphologically comparable to " eat cast/eatshow". The word mukbang ( 먹방 meokbang) is a portmanteau of the Korean words for "eating" ( 먹는 mugneun) and "broadcast/show" ( 방송 bangsong). However, there has been growing criticism of mukbang's promotion of unhealthy eating habits, animal cruelty, and food waste. By cooking and consuming food on camera for a large audience, mukbangers generate income from advertising, sponsorships, endorsements, as well as viewers' support. Mukbangers in East Asia and North America have gained considerable popularity on numerous social media platforms and have established the mukbang as a possible viable alternative career path with a potential to earn a high income for young South Koreans. Eating shows are expanding their influence on internet broadcasting platforms and serve as virtual communities and as venues for active communication among internet users. In the live version, the mukbang host chats with the audience while the audience type in real-time in the live chat room. Ī mukbang is usually prerecorded or streamed live through a webcast on streaming platforms such as AfreecaTV, YouTube, TikTok, and Twitch. The purpose of mukbang is also sometimes educational, introducing viewers to regional specialties or gourmet spots. Varieties of foods ranging from pizza to noodles are consumed in front of a camera. The genre became popular in South Korea in 2010, and has since become a major contributor to Hallyu (globalized Korean pop culture), along with K-Beauty, K-pop, and Korean dramas, earning and cementing its status as a global trend since the mid-2010s. A mukbang or meokbang ( Korean: 먹방, pronounced ( listen)), also known as an eating show, is an online audiovisual broadcast in which a host consumes various quantities of food while interacting with the audience.
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